Open the door to more rewards
Start qualifying today and take your business to new heights.
You can qualify for both insurance and wealth bonuses.
Description: This video uses stock footage, graphics, text on screen, narration and music to introduce the Advisor Rewards Program.
The video opens with stock footage of a smiling advisor and transitions to a shot of two people shaking hands. The image transitions to video of many people applauding, with text on screen, “Your hard work is about to pay off.”
Narrator: Your hard work is about to pay off.
Description: Video transitions to a blank screen with text on screen “Introducing”, then Canada Life Advisor Rewards.
Narrator: Introducing, Canada Life Advisor Rewards.
Description: Four blocks are added to text on screen “Canada Life Advisor Rewards”. Text inside the blocks is, “Advisor Rewards Wealth Bonus, Segregated funds”, Advisor Rewards Par Bonus, All CL Par products”, “Advisor Rewards Non-Par Bonus, Term, UL CI and DI, Advisor Rewards Insurance Club (Beginning 2026).
Narrator: The program that makes growing your segregated funds and insurance business even more rewarding.
Description: Video transitions to image of awards and text on screen “By partnering with a leader in segregated funds”.
Narrator: By partnering with a leader in segregated funds
Description: Video transitions to box with text on screen, “Advisor Rewards Wealth Bonus, Segregated funds”, and “Up to 1.2% bonus on qualifying net sales excluding money market and high interest savings funds”.
Narrator: You can earn a bonus of up to 1.2% on qualifying net sales* by the end of 2025.
Description: Video transitions to stock footage of a a door opening with text on screen, “And that’s just the beginning.”
Narrator: And that’s just the beginning.
Description: Video transitions to two boxes with text on screen, “Advisor Rewards Par Bonus, All CL Par products” and “Advisor Rewards Non-Par Bonus, Term, UL CI and DI, plus “Up to 35% bonus on qualifying insurance policies.
Narrator: You can also earn a bonus of up to 35% on insurance policies.
Description: Video transitions to text on screen, “Insurance bonus growth”, with timeline showing 2025, 2026 and 2027, and text “First annual bonus payout begins in 2026.
Narrator: It gets better. Each year you qualify, your insurance bonus grows.
Description: The timeline extends out to 2028 and 2029. Video transitions to text on screen, “The best part?”
Narrator: The best part?
Description: Video transitions to stock footage of one person holding out a hand to help another person up an incline”.
Narrator: All these bonuses are within your reach.
Description: Video transitions to text on screen, “And starting in 2026”.
Narrator: And starting in 2026
Description: Video transitions to box with text on screen, “Advisor Rewards Insurance Club (Beginning 2026)” and “Dedicated support and more”.
Narrator: The Advisor Rewards Insurance Club will take things to the next level with dedicated support and more.
Description: Video transitions to text on screen, “Canada Life Advisor Rewards”.
Narrator: Canada Life Advisor Rewards.
Description: Video transitions to stock footage of a smiling advisor looking at her mobile phone, with text on screen, “Because when you grow”
Narrator: Because when you grow
Description: Video transitions to stock footage of golden confetti with text on screen, “everyone wins”.
Narrator: Everyone wins.
Description: Video transitions to stock footage of an advisor talking on a mobile phone while getting out of a car.
Narrator: Start qualifying today and make it your most rewarding year yet.
Description: Video transitions to text on screen, “Talk to your wealth wholesaler or insurance sales partner to learn more.” Canada Life logo appears with more text on screen, “Canada Life and design are trademarks of The Canada Life Assurance Company. canadalife.com 1-204-946-1190”.
Narrator: Talk to your wealth wholesaler or insurance sales partner to learn more.
Download this four-pager for a snapshot of the Advisor Rewards bonuses - perfect for keeping key details handy.
Earn up to $115,000 total rewards through segregated fund and insurance policy sales.
- Advisor Solutions
- Managing General Agencies (MGA)
- Advanced Advisor Practices (AAP)
National accounts and Primerica don’t qualify for the Advisor Rewards Segregated Funds Bonus
All segregated fund policies (including legacy segregated fund policies formerly with London Life or Great-West Life)
Bonus payout will be made in 2026.
Your bonus factor is multiplied by your net segregated fund sales in 2025 to determine your payout. Bonus applied goes back to first dollar invested.
The maximum annual bonus payout is $45,000 per year.
|
Level |
Bonus factor |
Net sales |
|---|---|---|
|
1 |
0.500% |
$500,000 - $999,999 |
|
2 |
0.700% |
$1,000,000 - $1,499,999 |
|
3 |
0.875% |
$1,500,000 - $1,999,999 |
|
4 |
1.000% |
$2,000,000 - $2,999,999 |
|
5 |
1.200% |
$3,000,000 + |
There will also be a reconciliation on June 30, 2026, with a potential bonus chargeback if funds that qualified for the bonus have been withdrawn or moved.
Pascale had $800,000 in net segregated fund sales in 2025. His segregated fund bonus will be calculated as follows:
-
$800,000 x 0.005 (based on chart above) = $4,000
Casey had $1,900,000 in net segregated fund sales in 2025. Her segregated fund bonus will be calculated as follows:
-
$1,900,000 x 0.00875 (based on chart above) = $16,625
Dan had $3,800,000 in net segregated fund sales in 2025. His segregated fund bonus will be calculated as follows:
-
$3,800,000 x 0.012 (based on chart above) = $45,000 (maximum bonus)
Details on your progress will be shared with your wholesaler in the coming weeks.
- Advisor Solutions
- Managing General Agencies (MGA)
- Advanced Advisor Practices (AAP)
National accounts don’t qualify for the Advisor Rewards Insurance Bonus and Advisor Rewards Insurance Club.
- Participating life insurance
- Universal life insurance
- Term life insurance
- Critical illness insurance
- Disability insurance
- Cancellations and replacements within the chargeback period
- Term conversions within the chargeback period
- Policy increases
- Additional deposit option (ADO)
Bonus payout will be made in February 2026.
The number of consecutive years you qualify for either the participating life bonus or the non-participating life bonus determines your bonus factor. Your bonus factor is multiplied by your net FYC in 2025 to determine your bonus payout in February 2026.
We’ll look at historical data to determine if you met the qualifications over the past 5 years. This determines your bonus factor. If you met the qualifications in each of the past 5 years, your bonus factor is 35%. If you met it in each of the past 3 years, your bonus factor is 25%.
The maximum annual bonus payout is $70,000 per year – $35,000 for the par bonus and $35,000 for the non-par bonus.
|
Consecutive years |
Bonus factor (% of net FYC) |
Maximum payout |
|---|---|---|
|
1 |
15% |
$15,000 |
|
2 |
20% |
$20,000 |
|
3 |
25% |
$25,000 |
|
4 |
30% |
$30,000 |
|
5+ |
35% |
$35,000 |
This will be the only insurance bonus program moving forward.
Claude placed:
- 8 par policies with a net FYC of $35,500 in 2025
- 7 par policies with a net FYC of $19,500 in 2024
- 9 par policies with a net FYC of $25,450 in 2023
Claude’s participating life insurance bonus will be calculated as follows:
- His bonus factor will be 25% because he met the minimum of 7 policies placed each year for the past year three years with a net FYC of over $10,000 each year.
- His bonus calculation $35,500 x .25 = $8,875
Claude placed:
- 6 term policies and 4 critical illness policies with a net FYC of $12,000 in 2025
- 5 term policies and 2 universal life policies with a net FYC of $13,500 in 2024
Claude’s non-participating life insurance bonus will be calculated as follows:
- His bonus factor will be 20% because he met the minimum of 7 policies placed each year for the past two years with a net FYC of over $10,000 each year.
- His bonus calculation $12,000 x .20 = $2,400.
Claude received a total payout of $8,875+$2,400= $ 11,275
Monthly progress report emails will begin in April once you’ve placed 4 cases and reached $6,000 of participating life insurance or non-participating life/living benefit net FYC in 2025.
- Advisor Solutions
- Managing General Agencies (MGA)
- Advanced Advisor Practices (AAP)
National accounts don’t qualify for the Advisor Rewards Insurance Bonus and Advisor Rewards Insurance Club.
- Dedicated underwriting
- In-force escalation contacts
- Exclusive CE-accredited events
- Access to Practice Consulting Team
The most extensive large case support in the industry. Our support teams are here to take your experience to the next level, elevate your large case business and help you win more large cases.
- You must have an active producer code.
- The firm you are aligned to must be in an active status at the time the bonus is paid.
- Canada Life reserves the right to deny qualification. For example, if an advisor has placed a case that has failed to remain in force at the time of the bonus calculation.
To be eligible for the bonuses you must have a compliant practice. Your primary obligation is to advise clients in their best interest and to ensure the fair treatment of your clients. These bonuses shouldn’t cause you to promote or sell a product that doesn’t meet your clients’ needs.
When you’re compliant, you protect yourself and your clients, and you strengthen the value of your practice. It’s the right way to conduct business.
If you have questions or concerns about compliance, contact your field leader or your regional compliance consultant.
Connect with your wealth wholesaler or insurance sales partner.